Formal vs. Informal Writing Styles

Before you start writing any article, one of the first things you need to ask yourself is “Who’s my audience?”

Here’s a quick primer to help you answer that question (which can be quite a complicated one):

    Is there a level of familiarity between you and your audience?
    Are you writing for colleagues or someone else?
    How do they expect to receive this message?
    Are they looking for some level of interaction?
    Are they more interested in being spoken to with direct messages?
    What’s their connection to the topic?
    Is it for their business/livelihood?

Answering each of these questions will put you on course to figuring out how formal (or informal) your writing ought to be.

An informal writing style shows a level of familiarity and personality that sets it apart. Meanwhile, formal writing most often takes place on serious topics in a direct and succinct way.

Each of these styles has their own merits. Their usage depends on the tone you’re trying to set. To get a better understanding of the differences between formal and informal writing, here are some things to consider:

Informal

    Colloquial – Informal writing takes on the characteristics of a spoken conversation. Informal writing includes things like slang, figures of speech, broken syntax, etc. It also takes on a personal tone whereby you speak directly to your audience. You can use first OR third person point-of-view, and you’re likely to address the reader using second person pronouns (e.g. you, your).
    
    Simple – Short sentences are acceptable and sometimes essential to making a point in informal writing. Thus, there may be incomplete sentences or ellipsis to make points. Also, try to save your “five dollar words” for a more formal setting. If you use any industry jargon, explain it.
    
    Contractions/Abbreviations – Words can be simplified using contractions (e.g. you’re, couldn’t, it’s) and abbreviations (e.g. TV, photos) whenever possible.
    
    Empathy/Emotion – The author can show empathy toward the reader regarding the complexity of a thought and help them through that complexity.

Formal

    Complex – Longer sentences are likely to be more prevalent in formal writing. You need to be as thorough as possible with your approach to each topic when you are using a formal style. Each main point needs to be introduced, elaborated on and concluded.
    
    Objective – State main points confidently and offer full support arguments. A formal writing style shows a limited range of emotions. It avoids emotive punctuation like exclamation points, ellipsis, etc., unless they are being cited from another source.
    
    Full Words – No contractions or abbreviations to simplify words.
    
    Third Person – Not a personal writing style, the formal writer is sort of disconnected from the topic to make observations.

So, which of these labels fits your writing style? Again, there’s no “right” or “wrong” answer, it’s an exercise to get you thinking about your own writing style.

Leave a comment to share your thoughts and where you fall between the formal and informal styles.

Three Unconventional Ways to Improve Your Business Writing

Your typical business week could include a variety of writing activities. Among them:

-your resume

-progress report on a key project

-job description

- assignments for your team

- proposal for a merger or acquisition

- news release

-article for a trade magazine

-pitching an angel investor

Whatever the writing task, you remain on the lookout for ways to become more effective with your written messages. Why? Because better writing would improve your credibility, reduce confusion, prevent conflict, stimulate team work, boost productivity, and ultimately generate more profit.

You are familiar with the standard recommendations for honing your writing skills: write several drafts, have a colleague or friend offer feedback on your draft, put your draft aside until the next day when you can read it more objectively, and hire an editor. Now look at three unconventional writing improvement methods you may not have considered.

FIRST: Read articles and books by the most popular business writers

They didn't become best-selling authors by luck or accident. Study their writing styles. Note how frequently they document their instruction by citing case histories and relevant data. Learn how they take financial material that could be dull in the hands of a less imaginative writer, and make the information interesting through profiles of well-known business moguls. Jot down samples of their creative and often humorous play on words passages. Reading a half dozen highly acclaimed business books per year will introduce you to writing strategies you weren't familiar with in the business arena.

SECOND: Watch spellbinding movies

Next time you cue up a dramatic movie for your evening entertainment, keep pen and paper nearby so you can make notes about the film's methods for holding your attention. Maybe after a few minutes you will jot down "lively dialogue." Later on, think of how you could include that script strategy in your business writing.

For instance, suppose your company had interviewed a candidate for a sales management position. Hours later, you send this memo to the CEO: "Marilyn and I disagreed about the candidate we interviewed this morning for the sales management position. I thought he would be a good leader, but she felt his style was outdated." Your message is clear, but quite run of the mill.

Following the pattern you detected in last night's movie, you could put your summary in dialogue format:

I said, '"Ed would take charge of our sales team quite easily the first day he came to work." Marilyn disagreed by saying, "This guy is too slick for me, quite artificial. More like the classical snake oil sales hustler than today's well-informed product rep."

Movie watching will give you other ideas. Just as movies hold you breathless until they reveal the culprit in the last scene, build suspense in your writing and don't tip your hand until the final paragraph, such as: "Having considered these four possible alternatives for solving our company's budget crisis, now I'm going to give you a fifth remedy-the one I endorse and recommend."

So, while your family is accusing you of wasting time watching more movies than you once did, you're finding ways to attract and keep readers throughout your job related writing.

THIRD: Learn a foreign language

Words for business and professional people are like bricks for brick masons, brushes for artists, and golf clubs for the touring professional-tools to get the job done. When you write, your success is directly dependent on the tools you have acquired and mastered.

Traditional ways of expanding your vocabulary, such as working crossword puzzles and keeping a list of new words you look up in the dictionary, remain helpful. However, learning at least one foreign language ushers you into a new dimension of word appreciation and interpretation. You discover the derivation of long-familiar words, giving you nuances you had missed. For example,politics came originally from the Greek word polis, which meant city-where of course many political figures made their headquarters. Ethos pertained to character, and led to our word ethics. Logos referred to our reasoning power, which we call logic. So seek opportunities to study unfamiliar languages. Possibly you live within a few miles of a college that offers non-credit language courses available one or two evenings a week. Also, pull off your bookshelf those language books you used to prepare for an overseas vacation.

In summary: To add vigor and clarity to your business writing, read a popular business book every couple of months, analyze the tactics movies use to keep viewers enthralled, and discipline yourself to study at least one foreign language.

Bill Lampton, Ph.D., President of Championship Communication, is known for "Helping You Finish in First Place!" His career includes twenty-three years in management at the vice presidential level, giving him solid preparation for his role as a leading business consultant. In serving clients, he first identifies an organization's major barriers to communication, by starting with the DISC Personal Style Analysis instrument, and then holding confidential follow up interviews. Next, he works with the corporation's leaders to design a customized communication training program, often spanning a year or more, to address the identified needs. His top-tier client list includes Gillette, Duracell, Procter & Gamble, Celebrity Cruises, Ritz-Carlton Cancun, British Columbia Legal Management Association, CenturyTel, and the National Pest Management Association. He wrote a popular book, The Complete Communicator: Change Your Communication, Change Your Life! Visit his Web site and sign up for his newsletter, "Winning Words and Ways": http://www.championshipcommunication.com Call him: 678-316-4300 Subscribe to his weekly podcast, "Communication Consulting Radio": http://tinyurl.com/4jype49

Create Effective Business Writing

There are 3 major characteristics of effective business writing:

    Complete
    Concise
    Accurate

What is the purpose of business writing? You write a business letter to convey information to or request for information from the other party. Be clear and direct to the point so that your reader will easily understand what you are telling or asking them.

A poorly written business letter is:

    Sloppy
    Disorganized
    Littered with jargon
    Laden with grammatical errors
    Incomplete
    Too long or too short

Examples of business writing is an email to your department, a sales proposal, or an instruction manual. Here are steps on how to create a business content.

Steps to Create Business Writing

    Organize your material- if you are announcing a staff meeting, for example, organizing here may simply mean collecting your thoughts. But if you are writing a pharmaceutical trial, then you will need to prepare a multi-level outline. With proper preparation and organization, you determine whether you need to include everything or just give prominence to important topics. Otherwise, with incorrect focus and some omissions, your business writing will be less clear.

    Consider your audience- think about your audience before creating your business content. If you need to make a presentation of the new 401k program of your company, the level of details in your text will vary if you're showing it to your CFO or to the employees. Then note the tone of your letter, too. A short email to your team to remind them of security procedures and an annual report to your department will have different tones.

    Write- Writing styles vary. You may write all of your content first and then review and edit, or you may edit along the way as you write. Be aware of the length when you write and edit. Use only necessary words to convey your message clearly. Avoid writing a wordy content, weed out unnecessary words. See to it that your text is clear and concise, not verbose or flowery. You'll save your reader a lot of time by being straight to the point in stating your message. And one thing that people in the business world are always running after time. Be careful that your letter might be too short, too. Write enough so that you convey the accurate meaning of your message. You don't want to be misunderstood. Don't use jargon or abbreviations to shorten your message because they often mean different things to different readers.

    Proofread and Edit- Proofreading means you re- read your work to make sure that the words in your head were properly placed on paper. The extent of your proofreading depends on the length of your work. After proofreading, edit your writing. This is when you fix errors so that your work becomes clear and concise. Sometimes proofreading and editing are done together, but it's better if these steps are done sequentially.

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Jodi and Mike specialize in executive coaching with individuals and teams. http://lighthouse-leadership.com

Business Writing

Writing for businesses can rake in anywhere from $50 to $125 an hour, possibly even more! Do you want to earn some great cash writing for businesses?

Many business owners understand the importance of the need for excellent and capturing content for their various marketing and sales materials. The words on these documents help represent their business. The language needs to draw the reader in, be clear and concise. It should, most importantly, sell the impending customer on the particular business! Better yet, the copy should sway the potential customer to become a real customer by purchasing what they sell! Businesses of all sizes need well-written content written for them, from the small two-person business all the way up to the large corporations.

In the beginning, your portfolio may be pretty scarce. People who will consider hiring you want to see what you can do. A good portfolio shows them your experience and writing style. Think about what you have done in your past jobs. Have you written a press release, manual, report, newsletter, sales letter, speech or article? Add anything you have written to your portfolio. To add more work to your portfolio, try getting some pro bono work for a start-up company, charity or other organization. You could even find a graphic designer who is also in need of building a portfolio, and partner with them to approach these organizations together.

5 Ways to Write Unforgettable Business Copy:

1. Keep it Short

People have little time to spare reading on the web. It's too easy for the reader to click away when slightly bored. Keep all business copy, especially on the web, as short and to the point as possible.

2. Use simple words

Corporate jargon will bore the reader to tears. Use simple and clear copy to keep them reading.

3. Get the Reader to Do Something

Your copy should direct the reader to take the next step. Maybe they can sign up for a free newsletter, make a phone call, send an email, etc.

4. Make a Connection

The reader should feel like an actual human wrote the copy. It should be professional, but comfortable. The reader should be put at ease by the copy, and feel as if the writer is having a conversation with them.

5. Crystal Clear

The reader should walk away with the least amount of questions possible. The copy should be clear. They should not be wondering what any of it meant.

What Businesses Need Written:

* Newsletters

* Corporate Profiles

* Brochures

* Product Reviews

* Reports

* Marketing Materials

* Business Letters

* Business Plans

* Press Releases

* Web Content

* Ad Copy

* Sales Sheets

* Case Studies

* Speeches

Business writers may also proofread and edit various materials, as well as conduct research.

Get to work creating materials to add to your portfolio and work your way up the freelance ladder to earn some great cash writing for various businesses.

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Online Business Writing Courses

Learning how to communicate is one of the most crucial assets for anyone in business. The way you write will affect your ability to communicate effectively with different people that you deal with on a daily basis. As the world becomes a global market, use of the internet has become crucial for communication. Something as simple as being able to communicate well through e-mail can make a big difference in your business.

Business writing is an important course that people can take to improve their writing skills. A number of online courses are very effective and many people in business are enrolling for the courses both for themselves and as part of their staff training. If you are looking to enhance your skills in any area of writing, you can look for a course that focuses on the area you need.

Writing courses cover different areas that require different methods of training and content. If you feel like you need training in a particular area, you can choose the best course available from the various online programs. Some of the areas of study include how to avoid language errors, learning proper sentence structure, grammar and punctuation; and how to avoid making mistakes when writing reports, memos, e-mails and other documents.

The business writing courses offer all the learning materials online. While the charges differ from one course to another, the charges are determined by the specific area of study. Some business people look for courses that are tailor made for their needs. If you feel like there are some areas of the course that you would like to skip, you can look for the flexible programs that will allow you to choose the topics you want to cover.

Some of the most popular courses for those in business include Business Writing Essentials and Basic Grammar Essentials. With the online courses, you have the option of choosing instructor- coached courses or self-study courses. You can also choose the tutoring option. You can enroll in the courses from any part of the world and learn at your own pace, and you do not have to be online at any specific time, or follow a specific schedule.

If you choose the self-study training where you do not require an instructor, you will often pay less for the course. You can, however, get someone to evaluate your writing samples. When looking for an online program, you should look for courses that are certified. The reputable programs will give certificates to the graduates on completion of the courses. You can enroll for the courses at any time and you do not have to wait for any fixed timetables.

The best courses often customize programs for companies depending on their specific needs. There is no excuse for those in business to continue having problems in their writing skills. The content you write will be a reflection of your company and it helps to be highly skilled in every form of communication. If you have a specific area of weakness, you can enroll in a program that will help you to make the improvements you need.

More and more communication is going online, so many businesses are using services like online writing courses to improve their staff writing skills. Most people can learn from a good business writing course.